Born in the windswept desert.
Inspired by journeys around the world.
JJ BOQARI set out to create a legendary brand that would redefine modern day adventure.
BOQARI is the gear for living out your dreams and fantasies.
Our design ethic is simple: exquisite perfection.
Follow your passion.
Escape your chains.
And wear whatever the fuck you want.
Read more on the BOQARI blog.